Product
For nearly 80 years, IKEA has been innovating the way that people shop for home furnishings. During and after the pandemic, the market became more competitive than ever before for IKEA Kuwait. The client needed to adapt fast and consider new ways to attract more audience and stay ahead of increasing competition.
Problem
Drive growth in both existing and new customers and boost online revenue.
Solution
Create a incentive strategy by introducing “The Biggest Win” raffle. An initiative giving the opportunity to get 1 entry for every $30 spent online and offline to win a $30,000 voucher.
Knowing that consumers were more likely to be receptive to messaging specific to their furniture needs, the first step to support the raffle initiative was to reach audiences in-market for a particular room and showing them how the value of the value of items present in a room setup can give them an X amount of chances to enter the draw. I planned the content strategy and campaign delivery ensuring the right ads influenced the most relevant audiences, resulting in highly effective prospecting and a significant increase in sales. I expanded IKEA’s conversion pool by. IKEA’s stores in Kuwait all saw an serious uplift in sales and organic traffic as a result of effectively touching net-new prospects across different channels like Instagram, TikTok, Email and DOOH. (NDA on stats).
